《工商导论》是2009年2月1日高等教育出版社出版的图书，作者是陈准民。 本书作为商务英语专业的一门概论型基础课来自程教材，全面、系统、概要地介绍了国360百科际经贸理论和知识。
本记书主要供普通高等教育商务英语专业学生，以及国际贸易、国际经济、国际工商管理等外向型专业的学生使用，同时也可供从事国际商贸工来自作的人员参考使用。
陈准民，对外古快复庆经济贸易大学教授采纪风景酸，教育部高等学校外语专业教学指导委员会委员，英语分委员会副主任，中国国际贸易学会国际商务英深经今每井而乙陈革重我语研究会主任。长期从事商务英语教学，在商务英语教学理论、教学法改360百科革、教材编写、师资培训、计算机辅助教学等方面有多年研谈号究，为商务英语学科带头人。
主要讲授商务英语、经济管理和计算机应用等课代永短困程，如经贸英语口语第旧书校刻父庆、对外经贸信函、工商导论、工六怎尔团商教育中的教学法、互联网与经贸英语等。
独立编写并出版了《工商导论》、《实用经贸英语口语》、《英语生意经》、《模拟期货贸易》等教材和计算机辅助教学软件，在国称区级保够内外学术刊物上发表科研论文多篇。
决评件货证器消都 Chapter 1 Setting Up a Business
套Sole Proprietors来自hip
Partnership
Corporation
A Special Form: Franchising
Exercises
Chapter 2 Marketing: an Overview
The Origin of Marketing
The Functions of Marketing
The Marketi360百科ng Mix
Market Segmentation
Exer入cises
Chapter3 东雷缩十负条族甚Products and Pric丰线师记都正货比上ing
Types of Products
Product Life Cycle
Pricing
问候听务孙Exercises
Chapter4 Channels6fDistHbution
Common Channels of Distribution
The Cost and Value of Middlemen
Physical Distribution
Modes of Transportation
Exercises
Chapter 5 Promotion
Advertising
Do It Yourself or Use an Advertising Agen杀训硫定少双cy
Personal Selling
Sales Promot商练洲ion
Public Relations and Public脸促从汉运汽唱守片ity
Word of Mouth
Exercises
Chapter 6 Moneyand Bank球相搞ing
What 色写立此移磁教Is Money?
What Does Money Do?
Types of Money
The F帝须讲望inancial S直越身属程七吗限ystem
Savings and Loan Associati钟ons
Money Su沙下加染法保液pply and the Federal Reserve System
Exercises
Chapter 7 Financing
Short-term Financing
Long-term Sources of Funds
Debt or Equity Financing
Features of Bonds
Features of Stock
Exe依识钢兰rcises
Chapter 8 Accounting
Balanc段当苗e Sheet
Income Statement
Exercises
Chapter9 析织The Securities Market
Primary and Secondary Markets
Buying and Selling Stocks
Bulls and Bears
The Bond Market
Who Buy Securities?
Exercises
Chapter 10 Risk Management and Insurance
Approaches to Managing Business Risks
Insurance and Its Principles
Insurable Risks
Insurance for Business
Fidelity and Surety Bonds
Exercises
Chapter 11 Business Law
Types of Law
Contract Law
Tort Law
Property Law
Warranty
Negotiable Instruments
Agency Law
Business Bankruptcy
Exercises
Chapter 12 International Business
Why Trade with Other Countries?
Other Ways to Go Global
Special Issues in International Business
Exercises
Chapter 13 Managing Business Enterprises
Management Functions
Management Levels and Skills
Sources of Managers
The Building Blocks of Organizational Structure
Organizational Decision Making
Organizational Structures
Informal Organization
The Strategic Management Process
Exercises
Chapter 14 Human ResourcesManacjement
Planning for Human Resources
Staffing
Training and Developing Employees
Demoting and Terminating Employees
Compensating Employees
Exercises
Chapter 15 Motivation and Leadership !
The Classical Theory
The Hawthorne Studies
Maslow's Hierarchy of Human Needs
Herzberg's Two-factor Theory
McGregor's Theory X and Theory
Ouchi's Theory Z
Strategies for Motivating Employees
Leadership
Exercises
Chapter 16 Managing Information
Information vs. Data
How Computers Work?
Application Programs
The Management Information System (MIS)
Exercises
Chapter 17 The Environment and Responsibilities
Factors of Production
Types of Economic System
Economic Goals and How to Measure Their Attainment
The Roles of Government
The Market and Competition
The Importance of Profits
The Responsibility of Business
Exercises
Chapter 18 Careers in Business
Self-evaluation
Career Opportunities in Business
Successful Job Hunting
Exercises
Appendix A Key to Exercises of Cloze and Scrambled Sentences
Appendix B Key to Translation
Appendix C References
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